By Mohamad Zaki Hussein
Getting top search engine listing is perhaps one of the hottestsubjects in the internet marketing world. The problem is thatmany discussions on this subject are based on speculation.Almost no one knows the exact algorithms of the search engines.And what make it worse is that the search engines have a habitof changing their algorithms.
However, some people are so obsessed with top search enginelisting that they tend to undermine the importance of other webtraffic generation techniques. These "trances" are partly causedby some misleading myths that surround the search enginemarketing subject. Below are two of those myths with someempirical facts that contradict and refute them.
Myth #1: "You can't get loads of targeted traffic without thetop search engine listing."
This is completely wrong. Jack Humphrey, the power linking guy,has given us a picture that it is possible to get huge amount oftargeted traffic without the top search engine listing. In hisSpecial Report, "What if Google Didn't Exist?," he shared one ofhis sites' stat in April 2004 and guess what? From 71,444 uniquevisitors that he got at that month, "google search" referredonly a small portion of them, i.e. 0.07%.
You can read Jack's complete report at
I also found another similar fact from Tinu Abayomi-Paul, thefree traffic chick. In her blog post, "Site Promotion isMulti-Faceted," she said that the search engines only constitute6 - 10% of her traffic in any given month. While she didn't tellus about the monthly amount of traffic to her website, I believethat her site gets huge traffic every month, because she has anAlexa ranking of 38,371 (that's what my Alexa toolbar showed meat the time I wrote this article).
You can read Tinu's complete blog post at
Myth #2: "The major search engines are reliable sources ofsustainable, residual, traffic."
This is also inaccurate. Look at what happened to Alice Sebafrom Internet Based Moms. One of her websites,
You can read Alice's complete story at her blog post, 'Alice"White Hat" Seba Has Been Banned,' at
Now I don't mean to undermine the importance of the major searchengines. The major search engines are one of the biggest sourcesof targeted traffic on the net and so, you should do properoptimization and try to get top search engine listing.
But, don't let yourself be misled by these myths and ignore manyother web traffic generation techniques. With the unstablenature of the search engines, it would be wise to use the searchengines only as one of your traffic sources and look for othertraffic generation techniques to build multiple sources oftraffic
Article Source: www.ArticlesBase.com
