San Diego, CA - Howard Putnam, author and former CEO of
Southwest Airlines when it was a struggling start-up, says the
information highway is more customer "crash and burn" dangerous
than air space, because of information overload and lost
productivity. He highlights a plan to avoid that and seize a
knowledge and communications-based competitive advantage,
through a new rapid knowledge delivery eBroadcast system called
"Corporate Internet Radio".
Corporate Internet Radio uses a live online radio interview and
interactive show format to conduct "private internal or
external" company meetings, presentations, and collaborative
sessions. When combined with a rapid multimedia self-
authoring tool, and an online communications center with many
eLearning-type tracking and management features, the resulting
"turnkey toolset" creates a powerful Rapid Knowledge Delivery
solution.
The goal of a Rapid Knowledge Delivery toolset and process is
to "simply" and "rapidly" connect key experts to a company's
stakeholders, by delivering the right piece of highly targeted
and concise knowledge when THEY need it.
Said Putnam, ""In an environment of increasing demands on our
people, exacerbated by information overload, complex
technology, and the layers of internal and external clutter,
making any solution to a problem more targeted, concise, easy
and time efficient is not so simple. At Southwest it was always
about moving people from a cost effective transportation point
of view versus being in the airline business. The Corporate
Internet Radio toolset and process is about moving knowledge
from a communications point of view versus an information,
eLearning or technology perspective.
"Making it an experience that has more impact with the
customer and saves both the provider and the receiver of the
experience more time are the common factors of both ventures.
"Less is worth more", a factor we used in creating many new
operational processes at Southwest."
About The Author:
Jesse Wacht, the "Bottom-line Guy" of http://www.MentorU.com
and http://www.RapidKnowledgeDelivery.com, where you can see and hear how at http://www.RapidKnowledgeDelivery.com/overviewA
jwacht@mentoru.com
